Key components of the Apps2Market platform are app stores, a central content warehouse, various product catalogs, promotional sales channels, and a central administrative console.

App Store

The app store is the physical presence on a device where customers go to find and acquire digital content. While many app store technologies can only deliver applications and often are restricted to supporting only certain devices, Apps2Market can deliver any kind of digital content and services to any kind of environment.

Apps2Market enable you to create as many app stores as you need, each with custom branding and appearance, to target your markets individually. You can also choose to serve all markets from one app store.

Content Warehouse

The content warehouse is the central repository in Apps2Market where all digital content is stored for all apps stores provided through the hosted service. Content can include software packages, media files and so on. Publishing or integrating content into the content warehouse makes it available for distribution to app stores.

Product Catalog

A product catalog is a subset of content in the content warehouse targeted to one or more device types. App store managers use product catalogs to specify all the content that is available to customers in the app store for a given device.

Sales Channel

Sales channels are tools for app store managers to drive sales by featuring products in a given product catalog. To use them, an app store managers first specifies the desired financial and legal terms that constitute a sales channel for a given promotion. For example, a promotion of seasonal music and games could offer a limited time discount on themed content. Content providers who wish to list their products in the seasonal promotion must accept the associated sales channel terms.

Administrative Console

The administrative console enables content providers and app store managers to self-manage the publishing and delivery of content through branded custom app stores.

Technology

Apps2Market is built using large-scale e-commerce best practices to ensure robustness, scalability, reliability and ease of integrating with your existing systems.

• Service-oriented architecture

• Industry-standard JEE technology

• Failover and redundancy

• Integrated with world-class payment service providers including Vindicia

• PCI-compliant with Tier 1 certification

What is an app store?

• The definition of an app store seems to change depending on where you stand in the e-commerce landscape.

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